Protective Life Insurance

Protective Life Insurance Co. is a subsidiary of Protective Life Corp. Protector Life Insurance offers term and permanent life insurance. Its slogan is "doing the right thing is smart business," and according to the company, their customer satisfaction level, as measured by policy retention, has stayed at above 94 percent over the years. The company reports annual revenues of $3.1 billion, and as of December 2007, Protective Life has $41.8 billion in assets.

Through its subsidiary, West Coast Life, Protective Life offers term, universal, and survivor life policies. In term life, the premium is guaranteed between 10 to 30 years, and can be renewed up to the age of 100 years old. Universal life offers insurance until the age of 121. Survivor life covers two people, and is paid when the last person dies, or at age 95. In addition to life insurance, Protective Life also offers variable, indexed, fixed, and immediate annuities.

History Of Protective Life Insurance

Protective Life Insurance Co. was created in 1907 by former Alabama Governor William Dorsey Jelks. It sought to cover residents of Alabama, and it spread throughout the South. In 1969, under the leadership of William Ruston III, Protective Life Insurance expanded to coverage for all Americans. In 1992, Drayton Naber, Jr. took the helm of the company, and during his term acquired West Coast Life and Lyndon Proprerty Insurance in St. Louis. In 2002, John D. Johns became CEO.

Protective's Ratings

As of November 2008, Protective Life received a rating of A+ (Superior) from A.M. Best, A+ (Strong) from Fitch, AA (Very Strong) from Standard & Poor's, and A1 (Good) from Moody's Investor Service.